Malaysia, 21 September 2026 — Mastercard has joined forces with Korean celebrity Dex to launch Dream Match, a new travel campaign designed to help Korean travelers discover dining, shopping, entertainment and local experiences across Southeast Asia based on their personal interests.

Running until the end of 2026, the campaign adopts a matchmaking-inspired concept that allows travelers to explore a curated selection of experiences across the region. Through social media platforms including LinkedIn, Instagram and TikTok, Korean travelers can discover experiences tailored to their interests while exploring destinations across Southeast Asia.

The campaign features Dex in the role of a matchmaker, drawing on his popularity from Korea’s hit dating reality show Single’s Inferno. The collaboration aims to present travel discovery in a more engaging and culturally relevant way while bringing Mastercard’s Priceless experiences to a wider audience of Korean travelers.

According to Dheeraj Raina, Senior Vice President, Head of Marketing & Communications, Southeast Asia, Mastercard, the campaign reflects how travel decisions are increasingly influenced by individual interests and the experiences travelers want to pursue. He said the collaboration with Dex provides a natural platform to connect Korean travelers with experiences across Southeast Asia in a fresh and engaging format.

Southeast Asia continues to attract significant interest from Korean travelers. Data from the Korea Tourism Organization showed that ASEAN destinations welcomed an estimated 6.1 million Korean visitors during the first nine months of 2025, highlighting continued demand for travel across the region. Vietnam alone recorded 3.2 million Korean visitors during the same period, further underscoring the popularity of Southeast Asian destinations among Korean consumers.

Through Dream Match, eligible Mastercard cardholders can access a curated selection of dining, shopping and entertainment promotions across Southeast Asia. By combining local expertise with personalized recommendations, the campaign is designed to make it easier for travelers to discover experiences that align with their interests while enjoying exclusive offers during their trips.

The initiative also demonstrates Mastercard’s approach to connecting different stakeholders within the travel ecosystem, bringing together brands, destinations and travelers through curated experiences and targeted offers. By leveraging Mastercard’s extensive network, the campaign aims to create engagement opportunities throughout the travel journey, from planning and inspiration to in-destination discovery.

Eligible Mastercard cardholders can explore the available promotions and experiences across Southeast Asia through the Southeast Asia on Tap microsite.