KUALA LUMPUR, 7 October 2026 — HONOR Malaysia has put the HONOR X9e Pro through four military-inspired challenges in its latest commercial series, demonstrating the smartphone’s durability and water resistance under extreme conditions. Inspired by the discipline, endurance and resilience associated with military training, the challenges feature jungle survival and fieldcraft, precision shooting, a military-style obstacle course and an underwater endurance mission, pushing the device through hard impacts, accidental drops, muddy terrain and prolonged water exposure.

Throughout the four missions, the HONOR X9e Pro remains fully functional, highlighting its Extreme Armor-Tough Durability and Ultra-Tough Water Resistance. While the challenges go far beyond typical smartphone usage, they demonstrate the protective technologies designed to help users navigate everyday accidents, from unexpected drops and knocks to accidental spills and exposure to water. The campaign also reflects values familiar to Malaysians, including perseverance, resilience and the determination to overcome challenges.

Jungle Survival and Fieldcraft: Built for the Unexpected

The first mission takes the HONOR X9e Pro into a jungle survival scenario where adaptability and resourcefulness are essential. During the challenge, the smartphone is dropped onto a rock, falls into water and is even used to crack open a coconut, exposing it to repeated impacts and water in demanding conditions.

The device’s resilience is supported by Ultra-Bounce Anti-Drop Technology 4.0, which enables it to withstand drops from heights of up to three metres while reducing screen damage by up to 82%. Its durability is further supported by SGS 5-Star Certification for Drop Resistance in Harsh Conditions. Although using a smartphone to crack open a coconut is far from ordinary use, the mission highlights the importance of protection against accidental drops and unexpected impacts in daily life.

Precision Shooting: Enhanced Protection Against Impact

The second mission places the HONOR X9e Pro in a precision shooting scenario designed to showcase its reinforced display structure under high-impact conditions. At the centre of its screen protection is full high-energy shear-resistant adhesive coverage, which delivers approximately 10 times greater bonding strength to help keep the screen structure securely bonded during impact.

This enhanced bonding structure contributes to an additional 0.5 metres of overall drop resistance, complementing the device’s reinforced architecture and Ultra-Bounce Anti-Drop Technology 4.0. Together, these features are designed to provide greater protection against screen damage when a phone slips from the hand, falls off a table or strikes a hard surface.

Military-Style Obstacle Course: Durability Under Pressure

The third mission tests endurance through a military-style obstacle course involving climbing, crawling and navigating challenging terrain. As participants make their way through the course, the HONOR X9e Pro experiences another unexpected drop onto a hard surface before becoming covered in mud. Despite these demanding conditions, the smartphone remains operational.

The challenge highlights HONOR’s approach to durability, focusing not only on preventing accidents but also on engineering a device capable of withstanding unexpected impacts. This protection is particularly relevant for users who are constantly on the move, whether commuting, travelling, exercising or exploring the outdoors. In such situations, a sudden drop or knock should not necessarily interrupt everyday activities.

Underwater Endurance: Taking Water Resistance Further

The final mission shifts the focus to the HONOR X9e Pro’s Ultra-Tough Water Resistance through a five-minute underwater endurance challenge. Participants must free their restrained hands, carry a six-kilogram dumbbell through the water and retrieve the submerged smartphone before time runs out. The device also serves as the countdown timer throughout the mission, remaining underwater until it is retrieved.

The HONOR X9e Pro features IP68, IP69 and IP69K water-resistance ratings, alongside a submarine-inspired multi-compartment architecture. According to HONOR, the device is engineered to withstand water exposure at depths of up to 10 metres. Following the underwater challenge, the smartphone is retrieved fully functional.

Although most users will never subject their devices to such extreme conditions, unexpected encounters with water are common. Heavy rain, accidental spills and dropping a phone into water can disrupt daily activities, making water resistance an important consideration when choosing a smartphone.

Extreme Testing Designed Around Everyday Needs

Across all four missions, the HONOR X9e Pro faces increasingly demanding conditions involving hard impacts, muddy environments and prolonged water exposure. While the commercial series draws inspiration from military-style endurance tests, its underlying message centres on everyday smartphone protection.

Accidental drops, unexpected knocks and sudden exposure to rain are familiar concerns for smartphone users. By demonstrating the device under conditions that exceed ordinary use, HONOR aims to showcase how its durability technologies are designed to provide greater confidence when unexpected situations arise.

Beyond physical toughness, the campaign also emphasises discipline, perseverance and the determination to keep moving forward. These values are reflected in HONOR’s positioning of the X9e Pro as Pilihan Utama Rakyat Malaysia, bringing a focus on durability and water resistance to a smartphone designed for the realities of everyday life in Malaysia.

HONOR X9e Pro Now Available in Malaysia

The HONOR X9e Pro is available nationwide from 9 October 2026, with first-sale promotions offering a free HONOR Watch 6i, 730 days of front and back screen crack replacement, 730 days of liquid protection and a one-year extended warranty, with a combined stated value of RM1,326. Customers who make full payment can also enjoy a RM100 rebate.

Available in four colour options—Royal Purple, Reddish Brown, Dawn Gold and Midnight Black—the smartphone comes in two storage configurations. The 256GB model, featuring 8GB of physical RAM and an additional 16GB of HONOR Turbo RAM, is priced at RM1,899, while the 512GB variant retails at RM2,399.

With its combination of durability technologies, water resistance and launch promotions, the HONOR X9e Pro brings its military-inspired toughness campaign into the consumer market, offering Malaysian users a smartphone designed to handle the unexpected while supporting their everyday needs.