KUALA LUMPUR, 9 October 2026 — The highly anticipated HONOR X9e Pro officially went on sale nationwide today, attracting strong crowds of eager customers at HONOR Experience Stores across Malaysia. The encouraging first-day turnout follows the smartphone’s remarkable pre-order success, with all units selling out across platforms within just seven days of its official launch. This reflects strong consumer demand for the latest addition to HONOR’s popular X Series.

Before reaching retail shelves, the HONOR X9e Pro had already captured significant attention through a series of extreme durability challenges and demonstrations showcasing its industry-leading 11,000mAh battery and ultra-tough water resistance. These features have helped position the device as an appealing option for Malaysian consumers seeking a smartphone that combines durability, protection and long-lasting battery performance.

Following its encouraging nationwide sales debut, HONOR expects the positive momentum to continue throughout the weekend as more Malaysians visit HONOR Experience Stores and the ongoing roadshow at Sunway Pyramid to experience the device firsthand. Attractive telecommunications offers and exciting roadshow activities, including opportunities to win gold, are also expected to further boost consumer interest.

The strong market response, from the seven-day pre-order sell-out to the enthusiastic first-day retail turnout, reinforces the continued success of the HONOR X Series as Malaysia’s best-selling mid-range smartphone series for four consecutive generations. With another promising milestone, the HONOR X9e Pro is well-positioned to carry forward the series’ legacy as the Pilihan Utama Rakyat Malaysia (Malaysians’ Top Choice).

Free Gift Bundle Worth RM1,326, Including RM100 Instant Rebate

Customers purchasing the HONOR X9e Pro will receive a complimentary gift bundle worth RM1,326. The package includes a RM100 instant rebate, a free HONOR Watch 6i, 730 days of front and back screen crack replacement, 730 days of liquid damage protection and a one-year extended warranty.

The HONOR X9e Pro is available in four colour options: Royal Purple, Reddish Brown, Dawn Gold and Midnight Black. The 256GB storage variant is priced at RM1,899 and comes with 8GB of physical RAM, supplemented by 16GB of HONOR Turbo RAM for up to 24GB of combined RAM capacity. Meanwhile, the 512GB variant is available at RM2,399.

Consumers can purchase the HONOR X9e Pro at HONOR Experience Stores nationwide, through online stores, via HONOR’s official flagship stores on Shopee, Lazada and TikTok Shop, as well as from authorised dealers.

Own the HONOR X9e Pro for Free with Selected Telco Plans

Making the HONOR X9e Pro more accessible, consumers can obtain the 512GB variant through HONOR’s telecommunications partners, including CelcomDigi, Maxis, redONE, U Mobile and Yes.

The smartphone is available for free with selected plans, including Maxis Postpaid 169, U Mobile ULTRA Family 128 and Yes Infinite+ Premium, subject to the respective plans’ terms and conditions.

Meanwhile, CelcomDigi customers can purchase the device from just RM599 through the Pakej Mega Jimat plan, while redONE customers can obtain it for RM600 with the PowerGADGET 128 plan. These options provide greater flexibility for consumers who prefer to bundle their smartphone purchase with a telecommunications plan rather than paying the full retail price upfront.

HONOR X9e Pro Roadshows Offer Freebies and Exciting Lucky Draw Prizes

HONOR is bringing the HONOR X9e Pro roadshow to three popular shopping destinations across Kuala Lumpur, Selangor and Melaka. The roadshow began at Sunway Pyramid from 5 to 11 October 2026, followed by Pavilion Kuala Lumpur from 26 October to 1 November and AEON Melaka Shopping Centre from 3 to 8 November 2026.

Visitors can explore the smartphone’s durability, water resistance and battery endurance through interactive experience zones. Those who complete all challenge stations will have the opportunity to receive complimentary gifts, while participants who successfully complete specific challenges can win exclusive prizes.

One of the featured activities, Knock Down HONOR X9e Pro with Beanbags, challenges participants to test their accuracy by throwing beanbags to knock down 10 HONOR X9e Pro units within 11 seconds. Successful participants can win two grams of gold, complete with a certificate of authenticity, while those who knock down eight phones can receive an aromatherapy diffuser.

Another activity, Grab HONOR X9e Pro with Chopsticks, tests participants’ precision and speed as they use 50cm-long chopsticks to retrieve smartphones from a water tank within 30 seconds. Participants who successfully pick up eight phones can win an aromatherapy diffuser, while those who retrieve six phones can receive an umbrella.

The Fully Charge HONOR X9e Pro’s Battery challenge invites participants to jump or stomp to fill a simulated battery displayed on a screen. Those who fully charge the battery within 20 seconds will win a mobile phone data cable lanyard.

Participation is subject to the applicable terms and conditions, prize availability and the stipulated participation limits.

HONOR’s Humanoid Robot Robotics D1 Makes Special Appearance at Sunway Pyramid

Adding to the excitement, HONOR’s self-developed humanoid robot, Robotics D1, will make a special appearance at the Sunway Pyramid roadshow this Saturday and Sunday.

Visitors will have the opportunity to interact with the robot and take photographs with it during two daily sessions, from 1pm to 3pm and 6pm to 8pm. The appearance offers an additional attraction for visitors while complementing the interactive experiences available throughout the roadshow.

Win Lucky Draw Prizes Worth Over RM130,000 with Additional Free Gifts

Customers who purchase HONOR devices during the roadshows can also enjoy additional complimentary gifts. Purchases of RM999 and above in a single receipt will qualify for a lucky draw featuring attractive prizes, including the HONOR Pad 10, HONOR Pad X7 and HONOR Headphones Pro.

With total lucky draw prizes valued at more than RM130,000, the initiative provides further incentives for consumers to explore HONOR’s products and take advantage of the promotional offerings available at the participating roadshow locations.

The encouraging response to the HONOR X9e Pro, from its successful pre-order campaign to its strong first-day retail turnout, highlights Malaysian consumers’ interest in smartphones that offer a combination of durability, substantial battery capacity and added protection. Supported by an attractive gift bundle, flexible telecommunications offers and engaging roadshow activities, HONOR expects the device to maintain its positive sales momentum in the coming days.

For more information about the HONOR X9e Pro, visit HONOR Malaysia’s official Facebook page or go to www.honor.com/my/.